Activision has just announced that Modern Warfare 3 has reached $1 billion in worldwide sales in a record breaking 16 days after its release. The previous record holder was James Cameron's movie Avatar, which took 17 days to reach the $1 billion mark.
"Engagement of our Call of Duty audience continues to rise around the world", said the CEO of Activision Blizzard, Bobby Kotick.
According to MarketWatch.com, there are more than 30 million gamers in the Call of Duty community. This huge community has a greater population than of New York, Madrid, London, Paris and Tokyo combined. The number of people purchasing and participating in gaming this year is on a steady rise, while other entertainment genres are on a path of decline.
Gaming will never die off.